Wrong answer, try again!

Wrong answer, try again!

Correct answer!

Comment:

When writing for non-experts, follow these rules of Plain English:

• Keep it short and simple (KISS)
• Cut what you can
• Prefer the active voice
• Personalize when you can
• Use verbs instead of nouns

Here's a breakdown of the three sentences according to these rules:

A. The fact that a company is mentioned [PASSIVE NOT ACTIVE] on our Website constitutes [UNNECESSARILY SOPHISTICATED WORD] neither a recommendation [NOUN INSTEAD OF VERB] of the company [UNNECESSARY REPETITION] nor [COMPLEX SYNTAX] a guarantee [NOUN INSTEAD OF VERB] of the quality of that company's [UNNECESSARY REPETITION] products.

B. The mention [CLEARER THAN NO. 1] of a company on our Website is [SIMPLER THAN NO.1] neither a recommendation of that company nor a guarantee of the quality of its [CUTTING REPETITION] products.

C. The fact we mention [PERSONALISE; USE VERBS] a company on our Website does not mean [KEEP IT SIMPLE] that we recommend [USE VERBS] it [CUT REPETITION] or guarantee [USE VERBS] the quality of its [CUT REPETITION] products.

For information on training in Clear Business Writing, contact Andrew Nathan at Lacrosse at andrew@lacrosse.pl.